What are Quick Response (QR) Codes? QR codes are two dimensional bar codes that are frequently used in print advertising or product packaging to provide mobile users with more information about a product or service. A consumer scans the code with their smartphone using QR code reader software (included on most smart phones and available for free via download) and is able to view videos, a mobile website or special offers and/or coupons on their phone.
By now most American consumers have seen a QR code. You may already be familiar with QR codes and how to use them. You may be one of the estimated 70 million American smartphone owners who regularly scan these codes with your phone to get product details or special offers on the go. But are you including QR codes in your own marketing strategy? If not, here are five ideas to use QR codes effectively.
No matter how you utilize QR codes, make sure the information you provide is congruent to the mobile platform. Microsites or landing pages should utilize large text and form fields that are easy to navigate on touch screens. Include phone numbers and email addresses so that users can easily contact you directly from their phones. Most importantly, acknowledge the customers and prospects who utilize these QR codes as people who prefer to consume information on the go and utilize the mobile marketing channels to communicate with them whenever possible.
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