Don't Get Out-Channeled

According to Marketing thought leader Barbara Pellow, the average marketer uses three channels to reach his or her customer. Pellow says the typical channels are print, social and websites, but can also include a mixture of radio, television, direct mail, seminars or outdoor advertising. 

The point is, if the average marketer is using an average of three channels and you are only using one, you are getting out-channeled and could find yourself losing customers to a competitor.